Execute cross-functional marketing campaigns to support the sale of company products and services in the annuity market.

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.

Responsibilities:

  • Manage digital and promotional activities related to strategy, execution and reporting.

  • Execute campaigns to drive growth strategies for assigned products and channels.

  • Partner with Sales, Marketing COEs, and Product to define goals and key performance indicators.

  • Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.

  • Report on productivity, priorities, issues, and opportunities for improvement.

  • Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.

  • Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.

  • Serve as an internal escalation point for campaign related issues.


Qualifications:

  • Bachelor’s degree in marketing, business, communications, or equivalent experience

  • Five years of experience in marketing communications, digital marketing or project management

  • Experience developing and executing digital campaigns, marketing programs and complex projects

  • Thorough understanding of traditional and digital platforms

  • Technical acumen to design campaigns that optimize the use of marketing platforms

  • Creative thinker

  • Excellent communication and relationship building skills

  • Organizational skills and the ability to manage multiple projects in a fast-paced environment


Preferred Qualifications:

  • Experience with change management

  • Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront

  • Financial services industry experience with preference for annuities experience

Working Conditions:

  • Hybrid office environment: 3 days in office (Cedar Rapids, Denver, Philadelphia)

Compensation:

  • The Salary for this position generally ranges between $80,000 - $95,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

  • Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. 

#LI-BD1

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation in order to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

Disclaimer:
Beware of fake job offers!

We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note:

  • We will never request personal information such as ID or payment for equipment upfront.

  • Official offers are sent via DocuSign following a verbal offer—not through text or email.