Thousands of independent agents gathered at World Financial Group’s 2026 Convention of Champions this month in Las Vegas, marking 25 years of World Financial Group as part of Transamerica.
Over the past 25 years, Transamerica and WFG have worked together to help more families access financial protection, retirement solutions and the confidence to plan for the future. Since becoming part of Transamerica in 2001, WFG has played an important role in expanding Transamerica’s reach across the United States and Canada.
While the anniversary offered a moment to reflect on their shared history, the convention also looked ahead — with discussions focused on new tools, resources and support to help agents grow their businesses and reach more families.
“As we look ahead, WFG will continue to be an important part of our growth,” said Lard Friese, CEO of Aegon. “The opportunities ahead are significant, and our commitment to supporting agents as they grow their businesses and reach more families in the US and Canada has never been clearer.”
Read the full story on Transamerica.com.
