Aegon today announces changes to its leadership team to further strengthen the execution of its strategy and support the company’s planned move of its head office and legal seat to the United States. As part of these changes, Will Fuller will be appointed President and Chief Operating Officer (COO) of Aegon, effective January 1, 2027. In this role, Mr. Fuller will be responsible for the day-to-day management of Transamerica, Aegon’s International businesses and Aegon Asset Management.
Mr. Fuller will report to Aegon CEO Lard Friese, who will continue to lead Aegon as CEO and retain full responsibility for the group’s strategy, overall performance, and leadership. In connection with Aegon’s planned move of its head office, Mr. Friese will relocate to the United States at the beginning of 2027.
These changes will sharpen execution and accelerate performance improvement while providing the leadership focus needed to redomicile the Group to the United States, establish a world-class, US-based head office and deliver on our ambition to become a leading force in the US life insurance and retirement industry, supported by strong international insurance businesses and a globally operating asset manager.
Aegon CEO Lard Friese said: “Will is a highly experienced leader with deep knowledge of our businesses and the opportunities ahead. Will’s appointment further strengthens our leadership team and supports the disciplined execution of our strategy as Aegon relocates to the United States”.
Mr. Fuller joined Aegon in March 2021 as President and Chief Executive Officer of Transamerica. Prior to that, he held senior leadership roles at Lincoln Financial Group and Merrill Lynch, where he was responsible for Global Wealth Management with international responsibility for asset management and insurance solutions. He has played a pivotal role in the success of Transamerica’s businesses and brings deep industry expertise, a strong leadership track record, and an unwavering commitment to customers, distribution partners, and employees.
Aegon today also announces that it has selected New York City as the location for its future corporate headquarters. The office is expected to open in mid-2027 and will house selected corporate functions and members of the leadership team. Establishing its corporate headquarters in New York City marks another milestone in Aegon’s transformation and reinforces its ambition to become a truly US-based company.